K-VAR corporation and Dark Storm Industries LLC, which sell guns and gun parts, say NASCAR rejected an ad it tried to place with the stock car racing souvenir programs.
The National Rifle Association responded saying NASCAR has made a “hard-left” turn.
The move may be another example of how major companies are adjusting as the nation grapples with guns in America.While the move did not get widespread notice, NASCAR’S apparent shift stunned gun enthusiasts who said there is a large overlap between NASCAR fans and gun owners, and left some in the firearms industry questioning why NASCAR’s viewpoint has shifted and where the racing organization now stands on Second Amendment issues.“They’ve got the drivers shooting off blanks in the winner’s circle. It doesn’t make any sense,” David Dolbee, the general manager for K-Var Corp., a large distributor of firearms, which submitted an advertisement that was rejected featuring an AK-47 and various accessories.After a third-party advertising vendor solicited ads for an official NASCAR program earlier this year, the vendor followed up with gun companies in August to inform them NASCAR had rejected advertisements that depicted “assault-style rifles/sniper rifles.”
The advertising vendor, National Event Publications, sent an email to some gun companies saying, “We just heard from NASCAR on a number of gun related ads and unfortunately, due to a gradual shift in NASCAR’s position on guns, these ads must be edited/changed — especially those that are depicted as assault-style rifles/sniper rifles. NASCAR is still open to some of the less controversial gun accessories, concealed carry, or classes.”
This seems to follow a trend of head-scratching corporate decisions to alienate a significant percentage of current and potential customers.
We’ve seen Dick’s Sporting Goods, Levi Strauss & Co., and several banks decide they needed to offer their corporate support to the extremist anti-gun agenda. In the world of automotive entertainment, we’ve seen monster truck promoters determine that they don’t need to worry about offending law-abiding gun owners and supporters of the Second Amendment. And who can forget Yeti?
As a business strategy, these decisions are odd, to say the least.
Granted, not everyone who wears Levi’s believes in the Second Amendment. Same goes for those seeking banking services, or someone who wants a new soccer ball. Perhaps the CEOs and marketing executives who decided to thumb their corporate noses at gun owners determined they could afford the loss of a large segment of the market.
But NASCAR fans?
If you were to construct a Venn diagram of NASCAR fans and those who support our Right to Keep and Bear Arms, the union would undoubtedly be quite significant. The average race fan likely owns firearms for hunting, sporting purposes, or personal protection; all categories covered under NASCAR’s “assault-style rifles/sniper rifles” misnomers.