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Marketing fear/safety

CNBC reports on the fad/trend of backpacks that purport to be bullet resistant.  The companies selling the backpacks say sales are way up. However:

The backpacks may be tested against the standards of the National Institute of Justice, but the government agency itself does not certify or test ballistic-resistant backpacks. The standards are used at independent testing facilities.

“The National Institute of Justice — the research, development, and evaluation agency of the Department of Justice — has never tested nor certified ballistic items, such as backpacks, blankets, or briefcases,” according to public affairs specialist Kelly Laco at the Justice Department. The only products it does certify in this category are body armor for law enforcement. “Marketing that claims NIJ testing or certification for such products is false.”

Further, many school shooters have used AR-15 rifles, which neither the Guard Dog nor the Bullet Blocker backpacks are marketed to protect against.

Former New York City Police Department Commissioner and current Teneo Chairman William Bratton said he would warn parents about the effectiveness of these backpacks against firearms.

“These backpacks would not, under any circumstances stand up against the assault rifles so often used in school shootings,” he said.

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